Driven by passion, guided by expertise
With over 9 years of experience in branding and visual strategy, I partner with businesses that want more than good design; they want clarity, differentiation, and measurable brand growth.
I help founders and companies define their positioning, sharpen their message, and translate strategy into cohesive visual systems that support sales, trust, and long-term scalability. Every decision is made with business objectives in mind, ensuring brands are built to perform, not just to look good.
Backed by a Bachelor’s degree in Design and a Master’s degree in Visual Communication from the University of Art and Design in Cluj-Napoca, and continuous training in branding and strategic thinking, I operate at the intersection of strategy, design, and business; helping brands move confidently to their next level.

