Personal Branding - DR. Lucian Popa
We developed a monogram and visual identity designed to convey exclusivity, sophistication, and premium quality, while also reflecting care and holistic guidance.
The brand is built around the idea that the body is a sacred space—a work of art that deserves to be treated with both care and a passion for beauty.
Every visual element, including photography, was carefully curated. We chose high-quality, predominantly black-and-white images with a poetic touch and a subtle grain, capturing the client’s dedication to art and beauty.
The monogram combines the letters L and P, integrated with a four-cornered star symbolizing the ‘wow’ effect—the unique essence of holistic guidance. The visual system extends these elements, incorporating forms from the monogram to create a cohesive and distinctive identity.
IN A NUTSHELL
Alexandra Ursan - Creative direction, Identity system design
Alexandra Diana Lazăr - Marketing & Social Media Manager
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2022