The logotype for ‘Jazz & Blues la Conac’ was designed around the contrasts and tonalities of jazz music. The letters are intentionally uneven, hand-drawn, and dynamic—reflecting the rhythm, improvisation, and raw energy of jazz.

The royal-to-electric blue, inspired by blues music, completes the visual system, giving the identity a vibrant and expressive feel. This concept was applied across posters and promotional materials, creating a cohesive and impactful communication for the event.