Aroma Fest - Vin & Gastronomie
Aroma Fest was launched in Iași in May 2025 as a wine and gastronomy festival designed to bring together producers, chefs, and the public in a celebration of taste and culture. The challenge was to create a visual identity that could express both the sophistication of fine wine and the playful, inviting atmosphere of a festival.
Objective
The goal was to design a brand identity that:
Communicates the diversity of wine and gastronomy in an accessible way.
Creates a strong, memorable visual language adaptable across multiple touchpoints.
Balances tradition with modernity, connecting local inspiration with an international outlook.
IN A NUTSHELL
Visual Identity
Identity system design
Website design proposal
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2024
Story
The creative direction was built around the idea of a visual blend, much like a wine cuvée. Linear illustrations of wine bottles, glasses, olives, corkscrews, cheese, and chocolate were combined into a geometric pattern that recalls a Romanian folk belt, symbolizing unity and cultural roots. The logo integrates a wine glass into the “O” of Aroma, radiating like a sun to suggest an explosion of flavors. Typography with varied proportions adds rhythm and playfulness, reinforcing the festival’s approachable and celebratory tone.
Execution
The identity was applied across:
Outdoor communication – posters and billboards announcing the event.
Digital communication – social media assets and promotional visuals.
Festival materials – wristbands, tote bags, and merchandise designed to extend the brand into participants’ hands.
A versatile color palette and flexible linework allowed the identity to adapt seamlessly across both print and digital formats, ensuring a cohesive yet lively presence.
Outcome
The result was a visual identity that positioned Aroma Fest as both elegant and approachable. It gave the festival a recognizable face, one that celebrated sensory experiences and invited audiences to participate. Strategically, the system created consistency and memorability, helping establish the festival as a cultural event with strong branding from its very first edition.
