Forest Coaster
Forest Coaster is an outdoor ride tucked deep in the forest between Gura Humorului and Voroneț, offering visitors a blend of nature, adventure, and exploration. From families and kids to young adults and nature lovers, the experience needed a brand that captured more than adrenaline; it needed a world of its own.
From the beginning, it was clear that Forest Coaster required more than a simple outdoor look. It needed a visual identity that could express the feeling of discovery, connect with the surrounding environment, and introduce visitors to a new way of experiencing Bucovina’s forests.
Objectives
The goal was to develop a brand identity that:
Communicates the spirit of exploration in a simple, approachable way.
Creates a memorable visual language that works across on-site and digital touchpoints.
Balances movement and nature, reflecting both the dynamic ride and the forest setting.
IN A NUTSHELL
Brand Strategy
Visual Identity
Identity system design
Merch
Signage & Stationery
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2025
Story
The creative direction was built around the idea of Explorer’s Adventure — a concept inspired by scouting, trail markers, and the joy of discovering nature step by step.
Clean illustrations of hills, trees, paths, and coaster-inspired lines were combined into a system that feels like a collection of explorer badges. These elements form a visual “trail” that guides visitors and reinforces the sense of journey.
The logo plays a key role: a flowing line inspired by the coaster track, shaped to echo natural curves from the landscape. Paired with friendly typography and a forest-based palette, the identity feels modern, warm, and deeply connected to the environment.
Execution
The identity was applied across:
On-site communication — trail-inspired signage, safety messages, and themed photo spots that enhance the visitor experience.
Graphic design for the coaster carts — a full wrap design for the bobs, integrating the Explorer’s Adventure concept into a dynamic, visible element of the ride.
Digital communication — website visuals, social media assets, and storytelling content that highlight the forest setting and sense of exploration.
Merchandise & souvenirs — patches, stickers, t-shirts, hoodies, and illustrated maps that extend the visual identity into take-home memories.
Outcome
By the time Forest Coaster opened, the brand already shaped the way people perceived the experience. The identity helped set the tone, a mix of exploration, fun, and connection with nature, giving the attraction a strong presence from day one.
It wasn’t just about visuals; it was about creating an atmosphere that invites people in, encourages curiosity, and makes them want to return.
